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"What is now proved was once only imagined."
William Blake

Every great story is born from a great dream.
It is the power of an imagination that knows neither obstacles nor limits. It is the source from which writers, scientists, artists, revolutionary men and women alike take their nourishment.
People who have gone beyond: beyond convention, beyond conviction.
Thus were born the inventions that have changed lives. These men and women had the courage to think of a different world and the strength to make it a reality.
The world that we ourselves have imagined is a place where even a shoe respects nature, where every single material that composes it is 100% ethical and cruelty free. 
We were told that this was not possible, yet we did not believe it.